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ÃâÇ°¸í 601ºñ»ó 10Áֳ⠱â³ä Æ÷½ºÅÍ-
TITLE The 10th anniversary of 601bisang -
ÃâÇ°ÀÚ ¹Ú±ÝÁØ À̸ÞÀÏ kj@601.co.kr
ÃâÇ°ºÎ¹® ½Ã°¢µðÀÚÀÎ ÃâÇ°ÀÚ±¸ºÐ ÃÊ´ëµðÀÚÀ̳Ê
Á¢¼ö¹øÈ£ 08AV1001 Á¶È¸¼ö 1268
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ÀÌ Æ÷½ºÅÍ´Â 601ºñ»óÀÇ 10Áֳ⠱â³ä Æ÷½ºÅÍÀÌ´Ù. 3ÆíÀÇ ½Ã¸®Áî·Î ±¸¼ºµÈ ÀÌ Æ÷½ºÅÍ´Â µðÀÚÀÎÀÌ ÇÒ ÀÏÀº(what design should do..) ¹«¾ùÀ̸ç, µðÀÚÀÎ ³Ê¸ÓÀÇ µðÀÚÀÎ(design beyond design..) ±×¸®°í µðÀÚÀÎ ¾È°ú ¹ÛÀÇ(the inside and the outside of design..) ¼ÒÅë¿¡ ´ëÇÑ ±Ùº»ÀûÀÎ ¹°À½À¸·ÎºÎÅÍ ½ÃÀÛÇϸç ÀÌ°ÍÀ» 3i(identity,innovation,intercommunication)ÀÇ 3°¡Áö ÃàÀ¸·Î Ç¥ÇöÇÏ°í ÀÖ´Ù. ÀÌ 3°¡ÁöÀÇ ±âÈ£´Â Ä¿¹Â´ÏÄÉÀ̼ǵðÀÚÀÎÀÇ ÁÖüÀÎ »ç¶÷°ú ¾î¿ì·¯Á® °³º° ȤÀº ÀüüÀûÀ¸·Î ¿¬¼Ó¼ºÀ» °¡Áö°í ¸Þ½ÃÁö¸¦ ÀüÇÏ°í ÀÖÀ¸¸ç 10ÁÖ³âÀÇ ÀÚÃà°ú ÇÔ²² âÁ¶Àû ¹Ì·¡¸¦ ¿ª¼³ÇÏ°íÀÖ´Ù..
DESCRIPTION
The three poster set commemorating the tenth anniversary of 601bisang each have a theme: what design should do, the design beyond design, and the inside and the outside of design. Each starts from a very basic question about communication and offers
as an answer the three axes, or the three I¡¯s (Identity, Innovation, and Intercommunication). These concepts are infused in the figures representing the human being, the creator of
communication design, to deliver a message individually and as a continuous whole. The posters are a celebration of the tenth anniversary of 601bisang and a manifesto of a creative future that lies ahead.

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