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TITLE 2019 Seoul Cafe & Bakery Fair Virtual PR and Branding
ÃâÇ°ÀÚ Á¶¿¹¶û À̸ÞÀÏ dpfkd95@naver.com
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¼­¿ï Ä«Æä & º£ÀÌÄ¿¸® Æä¾î´Â Ä¿ÇÇ¿Í »§, µðÀúÆ®·ù¿¡ ´ëÇÑ ¸ðµç °ÍÀ» ¸ð¾Æ³õÀº Æä¾îÀÌ´Ù. 1³â¿¡ 1¹ø ÀÌ»ó ¼¼ÅØ¿¡¼­ Å©°Ô ÁøÇàµÇ´Â ÀÌ Æä¾îÀÇ ¿ø·¡ Æ÷½ºÅÍ°¡ ÀÌ Æä¾îÀÇ ¼º°ÝÀ» ³ªÅ¸³»±â¿¡ ºÎÁ·ÇÏ´Ù´Â »ý°¢ÀÌ µé¾ú°í, ´õ Àç¹ÌÀִ ǥÇö¹æ½ÄÀ» ÅëÇØ ÀÌ Çà»ç¸¦ µðÀÚÀÎÇÏ°í ½Í´Ù´Â »ý°¢ÀÌ µé¾î¼­ Á÷Á¢ ÀÌ Æä¾îÀÇ 2019³â È«º¸ Æ÷½ºÅ͸¦ ¸¸µé¾ú´Ù. ¸Ó¸®À§¿¡ Ç×»ó ¸ð¶ô¸ð¶ô ±èÀÌ ³ª°í Àִ ź½Ä»§ ij¸¯ÅÍ 'ºê·¡µé¸®'¸¦ ¸¸µé¾î ÀÌ Æä¾î°¡ 'º£ÀÌÄ¿¸®'¿¡ °üÇÑ °ÍÀÓÀ» Á÷°üÀûÀ¸·Î Àü´ÞÇÏ°íÀÚ ÇÏ¿´À¸¸ç, ij¸¯ÅÍ 'ºê·¡µé¸®'°¡ Á¦ÀÏ ÁÁ¾ÆÇÏ´Â °ÍÀº Ä¿ÇÇÀ̸ç Ä«Æä¿¡¼­ ÀÏÀ» ÇÏ°í ÀÖ´Ù´Â ÄÁ¼ÁÀ» ÅëÇØ 'Ä«Æä'¿¡ °üÇÑ Æä¾îÀÓÀ» º¸¿©ÁÖ°íÀÖ´Ù. ¼¼»ó¿¡¼­ Á¦ÀÏ ¸ÀÀÖ´Â Ä«Æä »çÀå´ÔÀÌ µÇ´Â °ÍÀÌ ²ÞÀÎ 'ºê·¡µé¸®'´Â À̹ø 2019 Ä«Æä & º£ÀÌÄ¿¸® Æä¾î¿¡¼­ °æÇèÀ» ½×±â À§ÇØ ÀÔÀå±ÇºÎÅÍ VIP ÃÊ´ëÀå, ·Î°í, ½Ã½Ä µµ±¸¿¡ ±îÁö ¿­½ÉÈ÷ Âü¿©ÇÏ´Â ÁßÀÌ´Ù.
DESCRIPTION
The Seoul Café & Bakery Fair is a collection of everything about coffee, bread and desserts. I thought that the original poster of this fair is not enough to show the nature of this fair. I would like to design this event virtually by myself with a more interesting expression.
So I made 'Breadly', a tangy bread character, who has always steaming on the top of his head. I wanted to communicate intuitively that this was about 'bakery.' To show that it is a 'cafe' fair, I set a concept that 'Breadly' is dreaming of being an owner of the most delicious cafe in the world. He is doing his best on this fair from
admission ticket to tasing tools.

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