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Ãâǰ¸í ¼­¿ïÇü µµ½ÃÀç»ý : OURdentity
TITLE Seoul Urban Regeneration : OURdentity
ÃâǰÀÚ ±è°¡¿µ À̸ÞÀÏ tlsehdz679@naver.com
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ÃâǰÀÚ±¸ºÐ Çлý
Á¢¼ö¹øÈ£ 18SVC0290 Á¶È¸¼ö 834
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2015³âºÎÅÍ <2025 ¼­¿ï½Ã µµ½ÃÀç»ýÀü·«°èȹ>ÀÌ ÁøÇàµÇ°í ÀÖ´Ù.
ÀÌ µµ½ÃÀç»ýÀº ÀÏ·üÀûÀÎ Àü¸éö°Å ¹æ½ÄÀÌ ¾Æ´Ï¶ó °èȹºÎÅÍ ½ÇÇà±îÁö ÁÖ¹ÎÀÌ ÁÖÃàÀ¸·Î Áö¿ª Á¤Ã¼¼ºÀ» »ì¸®´Â ¹æ½ÄÀ» ÇÙ½ÉÀ¸·Î ÇÑ´Ù.
ÇÁ·ÎÁ§Æ®´Â "identity"ÀÇ ¶æÀ» À¯ÁöÇ쵂 "i"¸¦ °ú°ÅÀÇ È¥ÀÚ °³¹ßÀ» ÁÖµµÇß´ø Á¤ºÎ·Î ÇØ¼®ÇÏ°í ±×°ÍÀ» "our"·Î ¹Ù²ã ¿ì¸®°¡ ¸¸µå´Â µµ½Ã Á¤Ã¼¼ºÀ̶õ Àǹ̷ΠȮÀåÇØ ¸í¸íÇß´Ù.
3°¡Áö µµ½ÃÀç»ý ŸÀÔÀ» ±¸ºÐÇϱâ À§ÇØ »ö»ó°ú ±×·¡ÇÈ ½Éº¼À» Â÷º°È­Çß°í ·Î°í´Â ¼­¿ïÀÇ ºñÁÖ¾óÀ» 13°³·Î ³ª´² ¼±Á¤µÈ 13°³¼Ò¸¦ Ç¥ÇöÇß´Ù.
´Â ¼­¿ï½Ã¿¡¼­ óÀ½ µµ½ÃÀç»ý Ȱ¼ºÈ­ Áö¿ªÀ¸·Î ÁöÁ¤ÇÑ Áö¿ªµéÀ» ¼Ò°³Çϰí È«º¸¹°À» Á¦ÀÛÇØ À¯ÀÍÇÑ Á¤º¸¸¦ Àü´ÞÇϰí, ±× Áö¿ªµé¸¸ÀÇ Æ¯º°ÇÑ °ø°£À» ¸¸µå´Â °ÍÀ» µ½±â À§ÇØ ±âȹµÇ°í µðÀÚÀεǾú´Ù.
DESCRIPTION
Seoul urban regeneration plan is implemented by residents to revive the region's unique identity.
interpreted "I" as a government that had carried out the dogmatic development, turned it into a "our" and expanded its name to mean a urban identity by residents.
This project introduces 13 areas first selected for urban regeneration and produces promotional materials.
A new logo was divided into 13 separate parts in the form of seoul and the areas were made of icons to reveal their individual characteristics.
The project was designed to help convey useful information and create special spaces for the regions.

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