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ÃâÇ°¸í GINIPET BI & Package
TITLE GINIPET BI & Package
ÃâÇ°ÀÚ ±èº´Áø À̸ÞÀÏ turbokbj@hanmail.net
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¡®Ginseng In Pet¡¯À̶ó´Â ºê·£µå ÄÁ¼ÁÀ» ÅëÇؼ­
È«»ïÀ̶ó´Â ±ÍÇÑ ¼ººÐÀÌ µé¾î°£ Áö´ÏÆêÀº ±Í¿±°í, ÆÒ½ÃÇÑ ±âÁ¸ Pet BrandÀÇ À̹ÌÁö¿Í
Â÷º°µÇ´Â Premium Image¸¦ ºÎ°¢½ÃÅ°´Â µðÀÚÀÎÀ» °³¹ßÇÏ¿´´Ù.

Main Brand Mark´Â BrandÀÇ Á߽ɿä¼ÒÀÎ ¡®È«»ïÀÙ°ú °³¡¯¸¦ ÀåÀÎÁ¤½ÅÀÌ ±êµç ¹®ÀåÇüÅ·Î
½Ã°¢È­ÇÏ¿© Á÷°ü¼º°ú °í±Þ½º·¯¿òÀ» Ç¥ÇöÇÏ¿´´Ù.

Brand ExtensionÀº °¢ Ä«Å×°í¸®¸¦ »ó¡ÇÏ´Â »õ, ¸», °í¾çÀÌ µîÀ» µðÀÚÀÎÇÏ¿© °¢ Ä«Å×°í¸®º° BI¸¦°³¹ßÇÔÀ¸·Î½á
ºê·£µå ÅëÀϼº°ú Ä«Å×°í¸®¸¦ ÀÎÁöÇϱ⠽±°Ô °í¾ÈÇÏ¿´´Ù
DESCRIPTION
¡®Ginipet¡¯ , a premium pet food with red ginseng, was launched as interests for pet health increased.
With a concept of ¡¯Ginseng in Pet¡¯, the design articulates premium image which differenciate Ginipet over other pet brands focused on cuteness. The main crest mark which is consist of essential elements such as red ginseng leaf and dogs, instinctively visualized exclusivity.

For the extended brands, bird, horse and cat were developed for each category. This system retains brand recognition and unity.

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