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¼ö»ó¸í Gold Minister
ÃâÇ°¸í ¸ðµÎ¸¦ À§ÇÑ µ¿¹°¿ø
TITLE THE ZOO FOR EVERYONE
ÃâÇ°ÀÚ °íµò±º À̸ÞÀÏ koslam77@naver.com
ÃâÇ°ºÎ¹® Ä¿¹Â´ÏÄÉÀ̼Ç
±¤°í/Æ÷½ºÅÍ
ÃâÇ°ÀÚ±¸ºÐ ÃßõµðÀÚÀ̳Ê
Á¢¼ö¹øÈ£ 16RVC0135 Á¶È¸¼ö 5674
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BACKGROUND
½Ã°¢Àå¾ÖÀÎ 80%°¡ ½Ã°¢Àå¾ÖÀÎÀ» À§ÇÑ µ¿¹°¿øÀÇ ¹è·Á½Ã¼³, ÇÁ·Î±×·¥À» ¸ð¸£°íÀÖ´Ù.

IDEA
ÀϹÝÀΰú ½Ã°¢Àå¾ÖÀÎ ¸ðµÎ°¡ µ¿½Ã¿¡ º¸°í ´À³¥ ¼ö ÀÖ´Â ÇÁ¸°Æ® ±¤°í¸¦ ¸¸µç´Ù.
ÀϹÝÀεéÀº ÇüŸ¦ º¸°í ½Ã°¢Àå¾ÖÀÎÀº ÇüŸ¦ ¸¸Á®º¸°Ô Çϸ鼭
»ç¶÷À» À§ÇÑ µ¿¹°¿øÀÇ ¸Þ½ÃÁö¸¦ Àü´ÞÇÑ´Ù.

RESULT
ÀÌ Æ÷½ºÅÍ´Â µ¿¹°¿ø ¹× ½Ã³»¿¡ ÇÑ ´Þ µ¿¾È ºÙ¿©Á³À¸¸ç ÀϹÝÀÎ ½Ã°¢Àå¾ÖÀÎ ¸ðµÎ Èï¹Ì¸¦ °¡Áö°í ¼­·Î¸¦ ÀÌÇØÇÏ°Ô µÇ¾ú´Ù. ¶ÇÇÑ ÀÌ ±â°£µ¿¾È µ¿¹°¿ø ¹æ¹® ¼ö°¡ 30% Áõ°¡ÇÏ¿´´Ù.
DESCRIPTION
BACKGROUND
80% of the blind are unaware of the accessible facilities and programs zoos have for them.

IDEA
Produce print ads in which everyone, including the blind, can simultaneously look and experience.
Convey the zoo¡¯s message for the people by having non-disabled people look at the shape and the blind feel the braille.

RESULT
This poster was put up in zoos and in the city for a month.
Everyone, non-disabled and blind, was interested and came to understand each other. Also, the number of visits to the zoo increased by 30% within this time period.

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